Mobile in 2013: Changing the Way We Interact with the Web [Infographic]

February 27, 2013 By Leave a Comment

Recently I’ve been conducting a lot of research into the area of Mobile Marketing as part of my final year research project for university. Along the way I’ve discovered many interesting trends and accompanying mobile marketing strategies and tactics. One thing that has come up repeatedly in web searches however is the infamous infographic, rarely sourced appropriately and often offering a massive bias, the anti-thesis of academic research icon wink Mobile in 2013: Changing the Way We Interact with the Web [Infographic]

Never the less they are still great fun and can be useful for visually representing certain statistics (otherwise we wouldn’t be using them in our DMCM1213 project!) so I thought I’d share another very bold and visual one that I found how mobile is changing the way we interact with the web. I know I was surprised at the level of some of these statistics…

mobile change Mobile in 2013: Changing the Way We Interact with the Web [Infographic]

Created by piJnz

Filed Under: Internet Marketing Tagged With: ,

The State of Mobile Content Marketing

February 24, 2013 By Leave a Comment
the state of mobile content marketing 5122c664befa3 w587 The State of Mobile Content Marketing

The State of Mobile Content Marketing infographic

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Common Sense QR Tips

February 20, 2013 By 2 Comments

Whilst I love the idea of QR, or Quick Response codes, the actual implementation of them is often way off the mark. Today I was (un)lucky enough to come across this beauty…

wpid Photo 20 Feb 2013 1818 Common Sense QR Tips

They had me interested that was the first hurdle but the only real call to action was the QR code in the corner. I pulled out my phone in the busy high street and unfortunately my first casual attempt at a standing scan failed due the size. Reluctantly I knelt down (true commitment right there) and made another scan and was taken to this beautiful site…

image Common Sense QR Tips

As you can see not exactly the treasure trove of information that I was hoping for! Such a wasted opportunity, especially after getting me to jump through so many hoops. All it would have taken is a brief landing page optimised for mobile that gave me a bit more information and a opportunity to buy either online or offline and I could have taken the next steps. Instead I’m left sharing this negative review of their QR usage. So how can you avoid annoying your potential customers with QR codes?

5 Common Sense QR Code Tips

  1. Ensure your QR code is posted at eye level or at the very least can be reached without kneeling or jumping!
  2. If your QR code is going to link to a website make sure it actually exists — looking at you Bose!
  3. Ensure that the landing page is optimised for mobile devices and smartphones.
  4. Don’t make your QR code too small or large to capture with your average smartphone.
  5. Make sure your advertisement is placed in a location where Internet access is available (3G or WiFi)

Armed with this information, a little creativity and some common sense you are already poised to overtake some larger companies QR marketing efforts. Go cause some disruption icon wink Common Sense QR Tips

 

Filed Under: General

Creating SaaS Solutions with WordPress

February 11, 2013 By Leave a Comment

What if you could use WordPress for creating more than simple websites? About a year ago I had the idea of creating a hosted Facebook Page creation tool using nothing but WordPress and a myriad of other plugins and custom coding. I filed it away in my big book of ideas and left it to “consider later”…

However recently when I set up the WordPress Business Community on Google+ @ https://plus.google.com/communities/103801882930141737443 I was lucky enough to come across +Stuart Frank . He not only came up with the same idea as me (probably a couple months before) but he actually got started and actually built the thing. The site can be seen at http://fanboom.net and I wish him all the best with it.

I started to wonder…

If he’s already managed to bring that site to life, were there others out there already?… From there I came across an article by Digital Telepathy on how they launched the popular Hello Bar application using WordPress @ http://www.dtelepathy.com/blog/dt-labs/wordpress-saas-application-platform I’d seen this product before, even signed up for it and had been completely oblivious to the fact it was made with WordPress. Not only is #WordPress   #SaaS  possible, it’s been happening right under my nose.

The WordPress Economy is Evolving…

Recently I’ve been looking at the WordPress market as a whole, there are millions of sites, thousands of themes and plugins, and hundreds of WordPress product creators. When WordPress was just a #Blogging  platform, innovative developers were quick to create the tools and systems that could make it do more until you could pretty much find a tool for almost anything you’d want to do online. However many product creators began to feel the sting and realised that they needed to charge annual fees for their plugins and themes if they were to keep up with the development and support costs.

The Next Big (WordPress) Gold Rush…

A couple months ago a guy named +John O’Nolan published his idea of a simplified blogging platform forked (essentially: derived from) called Ghost which would offer a whole new way of publishing for people that are overwhelmed by the possibilities of WordPress. Although I could see his point, I wasn’t fully convinced. It just didn’t feel like it would have wings. But what if someone were to take this idea and begin creating niche publishing platforms in the form of SaaS. Now there is something I can see really taking off…

It turns out that #Automattic  (creators of WordPress.com) have already seen the light and begun creating their own niche offerings. There is http://en.wordpress.com/portfolios/ and http://en.wordpress.com/restaurants/ And they are not alone! Since looking into it a bit more I’ve also found http://openbnb.net/ , http://www.happytables.com/ with their own take on how it could be done.

Why spend hours researching the best tools for your business, installing and managing them yourself, and all the time whilst continuing to pay multiple plugin developers $100, $200 or more a year when you can pay one company and get the best of everything for a specific purpose and for a lesser price?

But It’s Not Just Niche Platforms…

What if some plugins weren’t even plugins in the first place? I know I’ve seen my fair share of plugins that just don’t seem to have any place within a typical installation of WordPress. People are rolling out their own membership sites, project management systems, ticketing systems, jobs boards and more.

All of these could potentially be morphed into a hosted solution today using just the plugins that are out right now and offered to customers in exchange for a fee. If you actually went a step further to customise the code (add your own secret sauce), offer full support and continuous development then you’ve got yourself the foundations of a powerful, sustainable and defensible business solution built on open source code.

When so much is possible but people start getting priced out of the market or simply can’t keep up with the pace of innovation it leaves a massive opportunity and it is there where I can see the WordPress based Software as a Service economy developing.

Afterword…

Although I’ve thought about this a lot and have a few ideas floating around, I’d love to hear what others think about this and where you can see the #WordPress economy developing…

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Filed Under: Wordpress Tagged With: , , , , , ,
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