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	<title>Daniel McClure &#187; Lifehacks</title>
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	<link>http://danielmcclure.com</link>
	<description>Making Great Stuff Happen</description>
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		<title>The Internet Marketing Plug-Hole Plan</title>
		<link>http://danielmcclure.com/blog/internet-marketing/the-internet-marketing-plug-hole-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-internet-marketing-plug-hole-plan</link>
		<comments>http://danielmcclure.com/blog/internet-marketing/the-internet-marketing-plug-hole-plan/#comments</comments>
		<pubDate>Mon, 04 May 2009 10:38:53 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lifehacks]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Work from Home]]></category>

		<guid isPermaLink="false">http://danielmcclure.com/blog/?p=147</guid>
		<description><![CDATA[If you&#8217;re into Internet Marketing in any way then it&#8217;s very possible that this post could strike a chord with you. You see I&#8217;ve decided I&#8217;m going to cut down my time spent on various projects. I&#8217;ll tell you straight off, I&#8217;m not going to walk away, this isn&#8217;t a subtle goodbye, this is my...  <a href="http://danielmcclure.com/blog/internet-marketing/the-internet-marketing-plug-hole-plan/" title="Read The Internet Marketing Plug-Hole Plan">More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re into Internet Marketing in any way then it&#8217;s very possible that this post could strike a chord with you. You see I&#8217;ve decided I&#8217;m going to cut down my time spent on various projects. I&#8217;ll tell you straight off, I&#8217;m not going to walk away, this isn&#8217;t a subtle goodbye, this is my craft and I&#8217;m here to stay.</p>
<p>The truth is however I&#8217;ve been spreading myself over many different projects and it&#8217;s not fair to any one of them. There comes a time when you have to take a step back and look at what you are doing, which parts you enjoy and where you plan on going with everything.</p>
<p>I&#8217;m at a stage now, that when a friend asked the name of all of my websites, I could not list every one. I understand that it is good to spread your bets and have a varied portfolio of &#8220;online real estate&#8221; but it&#8217;s also important to have focus. It&#8217;s all too easy to have another great idea and throw something up to get started with a new website as the barrier of entry is so low. The truth that I have come to realise however is there are hidden costs. These are the costs associated with things like your time and energy.</p>
<blockquote><p><strong>The Internet Marketing Plug-Hole Plan</strong></p>
<ol>
<li>Have a great idea</li>
<li>Register Website</li>
<li>Create product/service</li>
<li>Reach Profitability</li>
<li>Have another great idea</li>
<li>Forget previous project</li>
<li>Start the process all over</li>
</ol>
</blockquote>
<p>It&#8217;s like trying to build a castle but every time you build the gate you decide to create another. It was never the plan to end up with a collection of gates, but if you don&#8217;t have the process in place for things to carry on growing without you, once you move on to the next, that&#8217;s all you&#8217;re going to get.</p>
<p>In the next period of weeks I will be phasing out a few of my websites, mainly old reports etc, working to bring others together and ultimately create a better experience for the both of us. As I go through this process I thought I would share story with you in hopes that some of my readers may take note of how they are working and perhaps see some similarities. I couldn&#8217;t be speaking about you, could I?</p>
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		<title>Google to Change The SEO/Search Game with SearchWiki</title>
		<link>http://danielmcclure.com/blog/internet-marketing/google-to-change-the-seo-search-game-with-searchwiki/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-to-change-the-seo-search-game-with-searchwiki</link>
		<comments>http://danielmcclure.com/blog/internet-marketing/google-to-change-the-seo-search-game-with-searchwiki/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 18:15:09 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Lifehacks]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://danielmcclure.com/blog/?p=74</guid>
		<description><![CDATA[As I went to Google to perform a search something struck me as different. New icons had appeared next to each of my search results. At first, thinking that I&#8217;d accidentally turned on an unwanted Firefox Plugin, it took me a few moments to realise that this was actually a change to the way Google...  <a href="http://danielmcclure.com/blog/internet-marketing/google-to-change-the-seo-search-game-with-searchwiki/" title="Read Google to Change The SEO/Search Game with SearchWiki">More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>As I went to Google to perform a search something struck me as different. New icons had appeared next to each of my search results. At first, thinking that I&#8217;d accidentally turned on an unwanted Firefox Plugin, it took me a few moments to realise that this was actually a change to the way Google will provide your search results.</p>
<p>Whilst you are logged in to a Google account there is a new feature named SearchWiki, where you now have the option to remove a listing from your results or promote it to the top of your page. If you own or run a website you were probably asking the same question as I was &#8220;Will SearchWiki have an effect on SEO and my websites ranking?&#8221;.</p>
<p>For the moment at least you can sit back and play around with this feature to your hearts content. Google has stated &#8220;The changes you make only affect your own searches.&#8221; Anything you do at the moment will only effect the way that you are provided your results. Having said that with so much user generated input on websites that they may never have fully reviewed before it&#8217;s hard to see that this won&#8217;t eventually play at ;east some factor in search engine rankings.</p>
<p>The obvious things that will stand in the way of this ever being a completely trustworthy way to generate website feedback is the huge opportunity for Spammers. Less than honest webmasters could potentially manipulate search results hugely in their favour and even launch campaigns to crush their opponents.</p>
<p>Another thing to think about if you use AdWords is the potential knock-on effects for your website. If you are not generating great quality content for your users or providing relevant information on your websites you could get knocked from a lot of people&#8217;s search results. There is nothing that I&#8217;m aware of to stop Google in future using this information to decide on the charges and position of your AdWords Campaigns. After all the ultimate goal of any search engine is to keep their results relevant and therefore profitable.</p>
<p>In conclusion as long as you are providing great value through your website this should not effect you too much and probably won&#8217;t in the future. It&#8217;s just something to be aware of and can always be used to filter your own search results as long as you have a Google Account. Below I&#8217;ve attached the video from the<a href="http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html"> SearchWiki Post</a> on Google&#8217;s Blog so that you can take a look for yourself.</p>
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