Creating SaaS Solutions with WordPress

What if you could use WordPress for creating more than simple websites? About a year ago I had the idea of creating a hosted Facebook Page creation tool using nothing but WordPress and a myriad of other plugins and custom coding. I filed it away in my big book of ideas and left it to “consider later”…

However recently when I set up the WordPress Business Community on Google+ @ https://plus.google.com/communities/103801882930141737443 I was lucky enough to come across +Stuart Frank . He not only came up with the same idea as me (probably a couple months before) but he actually got started and actually built the thing. The site can be seen at http://fanboom.net and I wish him all the best with it.

I started to wonder…

If he’s already managed to bring that site to life, were there others out there already?… From there I came across an article by Digital Telepathy on how they launched the popular Hello Bar application using WordPress @ http://www.dtelepathy.com/blog/dt-labs/wordpress-saas-application-platform I’d seen this product before, even signed up for it and had been completely oblivious to the fact it was made with WordPress. Not only is #WordPress   #SaaS  possible, it’s been happening right under my nose.

The WordPress Economy is Evolving…

Recently I’ve been looking at the WordPress market as a whole, there are millions of sites, thousands of themes and plugins, and hundreds of WordPress product creators. When WordPress was just a #Blogging  platform, innovative developers were quick to create the tools and systems that could make it do more until you could pretty much find a tool for almost anything you’d want to do online. However many product creators began to feel the sting and realised that they needed to charge annual fees for their plugins and themes if they were to keep up with the development and support costs.

The Next Big (WordPress) Gold Rush…

A couple months ago a guy named +John O’Nolan published his idea of a simplified blogging platform forked (essentially: derived from) called Ghost which would offer a whole new way of publishing for people that are overwhelmed by the possibilities of WordPress. Although I could see his point, I wasn’t fully convinced. It just didn’t feel like it would have wings. But what if someone were to take this idea and begin creating niche publishing platforms in the form of SaaS. Now there is something I can see really taking off…

It turns out that #Automattic  (creators of WordPress.com) have already seen the light and begun creating their own niche offerings. There is http://en.wordpress.com/portfolios/ and http://en.wordpress.com/restaurants/ And they are not alone! Since looking into it a bit more I’ve also found http://openbnb.net/ , http://www.happytables.com/ with their own take on how it could be done.

Why spend hours researching the best tools for your business, installing and managing them yourself, and all the time whilst continuing to pay multiple plugin developers $100, $200 or more a year when you can pay one company and get the best of everything for a specific purpose and for a lesser price?

But It’s Not Just Niche Platforms…

What if some plugins weren’t even plugins in the first place? I know I’ve seen my fair share of plugins that just don’t seem to have any place within a typical installation of WordPress. People are rolling out their own membership sites, project management systems, ticketing systems, jobs boards and more.

All of these could potentially be morphed into a hosted solution today using just the plugins that are out right now and offered to customers in exchange for a fee. If you actually went a step further to customise the code (add your own secret sauce), offer full support and continuous development then you’ve got yourself the foundations of a powerful, sustainable and defensible business solution built on open source code.

When so much is possible but people start getting priced out of the market or simply can’t keep up with the pace of innovation it leaves a massive opportunity and it is there where I can see the WordPress based Software as a Service economy developing.

Afterword…

Although I’ve thought about this a lot and have a few ideas floating around, I’d love to hear what others think about this and where you can see the #WordPress economy developing…

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WordCamp UK 2010 – My First & Last?

WordCamp UK is currently an annual “un-conference” held in various locations around Britain for users and developers of the WordPress software to get together.  Sessions are held throughout the day where individuals share their ideas & knowledge, network and generally socialise. I had heard of the event before and was even the mailing list at one point; however I managed to find out about this year’s event only a couple of weeks back. Despite the late notice I happened to have some time available and it was actually being hosted within walking distance of where I live so it would have been rude not to make an appearance.

As this was only the second un-conference style event that I had attended and the first related to WordPress I hadn’t a clue about what to expect when I turned up early on the first day. On arrival at the venue I nearly managed to walk past the entrance even though I live in the area but luckily I caught sight of a couple of people walking in. Note to organizers: more prominent posters outside may be helpful in future.

After registering I slapped on a name badge ready and headed into the lion’s den. I was initially shocked to find only a few people there at the start however I got chatting to a few people and an ape and in the following hour things started to pick up until I’d completely forgotten any thoughts about the amount of people that may turn up and the sessions kicked off.

The weekend began with a round of introductions followed by a talk from @mkjones on WordPress themes. I was impressed to see that even though it was clear that the aerage person in the room didn’t approve of the theme; Thesis still got a mention even though there has been some recent controversy surrounding it’s licensing. With over 27,000 Thesis customers, many of whom will be WordPress developers, I am definitely happy that the theme wasn’t simply ignored as open discussion is the only way that developers and businesses can make informed decisions relating to their business.

The day continued with many more interesting sessions including, what I believe to be, the first public demonstration of a forthcoming open source and fully GPL licensed framework called Wonderflux. This looked to be a very interesting project and as an attendee to this years WordCamp I’ve been given beta access so I will definitely be taking a look at this over the coming weeks and months.

The quality, or perhaps rather more accurately, the personal relevance of the sessions varied greatly but the one constant was the great opportunity to connect with talented individuals living and working in and around the WordPress world. There were some inspired discussions over lunch and in the halls where people’s passions shined through and rather than fade away, the depth of conversation picked up and evolved throughout the day and well into the evening.

Fac 251 was the choice of venue for the evening and whilst I’m sure it was something special for those who had travelled from out of town and were interested in the Manchester music scene of days gone by; I found the dance lights and loud music from 6.30pm a little incongruent with the rest of the event. Nothing that time, some good conversation and a few beers can’t fix but it was definitely not the smoothest transition from the conference rooms.

The second day of the event was where I felt I got the most practical information from the sessions with some great presentations on BuddyPress from @pgibbs. For those that are unaware BuddyPress is a social networking project that has recently been transitioned into a plugin that can be integrated with WordPress. Other notable sessions from the day were based around E-Commerce, Enterprise and an interesting analyisis on a recent project by WordPress co-founder, Mike Little, where shared his unique solutions for a highly tailored WordPress installation at imascientist.org.

Whilst the weekend as a whole was overwhelmingly positive and I met many people I have no doubt that I will be contacting again soon, it did end on a slightly bitter note. The last session was intended to generate feedback which could be used to improve next year’s event however Jane Wells stepped in with an amazingly bad timed and probably misrepresented announcement that we could not have another WordCamp UK.

The problem as I see it with the announcement was that the WordCamp UK brand has now been growing over three years and for the individuals in the room we had spent an amazing weekend associating and identifying with the #WordCampUK title through various channels. After a weekend of becoming completely immersed in the WordCamp community spirit Jane essentially stated that the brand could no longer be used and we would have to separate into rural entities. Whilst I am sure it wasn’t her intention it basically had the effect over the weekend of building an amazing community spirit and and then being told that you are not actually allowed to associate with these people. I want to reiterate, this was almost definitely not her intention, but beyond the actual logistics of local vs national events, I would hazard a guess that this is what has added the most fuel to the fire within this discussion.

So what is the future of WordCamp UK? Removing the semantics from the equation; I think that there wouldn’t be a single person in that room who would object to individual towns running thier own WordCamp events if they were able to sustain it and it would more than likely add a valuable assest to WordPress.org, WordPress.com and the communities that have evolved around them both.

My personal opinion is that I really do prefer the umbrella annual events that bring in people from across the country. There is already in fact a local group within Manchester where I live and whilst this event has made me more likely to attend it at some point the national nature of this event is what attracts me to it in the first place. It is a single gathering of some of the best minds that we have working on and around WordPress within this country.

National events mean that you get people coming from all of the subcultures that we have based around different areas of the UK and bringing their own unique qualities to the table. Of course this happens at smaller events but the fact remains that a national event amplifies the possibilities and throws you in with a group of people that you are less likely to make that first connection with on a day to day basis should you remain in your geographical area. By all means host local events if they are requested and in demand but don’t remove the collective UK community events as the value they offer is immense.

In closing I’d like to thank everyone who made this possible and I can say categorically that if the national events continue I will be back!

Five WordPress Plugins That I Love

If you’ve been blogging on a WordPress powered site for any amount of time then I’m sure, you will have come across a few plugins that make your life easier. Rather than just sit here and hoard the information I decided today to share a few of them with you so that you can go away and make use of these with your websites from today.

  1. All in One SEO Pack (Free) – This is the best SEO (Search Engine Optimization) plugin that I have come across in my time working with WordPress to date. Once it’s installed even the most novice of users can set up the basic title structures for their blog. Advanced users will not be disappointed either as there is plenty of flexibility to delve even deeper into the SEO workings of your blog.
  2. Ultimate Google Analytics (Free) – If you want your blog to succeed then the often overlooked area of tracking can have a huge impact. You can register completely free of charge for a Google Analytics account and easily hook it up with your blog install via this plugin. The functionality that Google Analytics is so advanced that  before the original company was bought out it was sold to website owners for upwards of $1000. This should give you an idea of how effective this really can be.
  3. Twitter Tools (Free) – Everybody is talking about Twitter and regardless of your views it’s likely you will know a few people who are devout fans of it. This plugin is designed for those devout fans, and if you are one of them, you! Automatically create tweets for your new blog posts and hook up your tweets through your blog. This is the most full featured Twitter plugin that I’ve seen even if some of the options from my view are plain daft, use with care!
  4. Wishlist Member ($97)- You love WordPress but you’ve been thinking of setting up a membership site? Well you finally can have both with this plugin. Built in is the option to protect certain areas of even your entire installation to paying customers or registered members depending on your set up. It fully integrates with major payment providers and auto-responders. I’m not exaggerating when I say that it’s possible to have your own very own paid membership site in a day with this plugin.
  5. WP DB Backup (Priceless) – It’s the moment that every blogger dreads; you log on to your site and there are error messages left right and centre or even worse… there’s nothing at all… Believe me I have been there in the past and it is not a good place to be. That’s why it’s important to not only keep a back up of all of your theme files etc but also use a plugin like this to regularly backup your WordPress Database. With some hosts charging up to $150 to roll back your hosting account a day or two it’s worth the few minutes it takes to install something like this on every blog,  even if it’s “just in case”.

Hopefully within that list there will be one or two that you haven ‘t come across before and are interested in checking out or perhaps you currently use them all already. Either way it would be great to hear some of your favorite plugins for wordpress. If you have a moment why not leave a comment with the plugins that you simply couldn’t do without.

The Importance of Self-Hosting Your Content

It is inevitable that if you are working online in the current day and age you will end up using several third party websites/applications throughout your day. Online marketers will often write articles for EzineArticles, create viral videos for YouTube and even create fan pages on Facebook. Not only is it mostly unavoidable but often these things are necessary to get the competitive edge in any of your business ventures.

One thing that occasionally gets overlooked by people new to affiliate marketing however is the importance of having your own website. The truth is when you create work for these third party websites you are leaving yourself at the mercy of the company. This is even more true if a single company is responsible for the majority of your income.

It is not unusual for a free service to suddenly require payment of some sort, or for an overnight change to the terms of service. You may think you are invincible or it will always happen to somebody else but if your main source of revenue gets shut down overnight you will be wishing you’d got your insurance out on the table a lot earlier.

There was quite a high profile case on the BBC recently of a Ronaldo fan having his Facebook fan page being shut down. A few questions were raised over the copyright issues of his posting a video to the page which ended in the 3 million strong fan page, with 500,000 monthly hits being shut down overnight. Over a year of his life dedicated to this one information stream and it’s gone in an instant. The truth is that it wasn’t even a commercial venture for him but he still felt the pain. I’m sure you don’t need to imagine the distress if you’d spent a year building up to 3 million readers of anything and for it to be gone overnight.

If he’d only created his own blog or website alongside this fan page and posted nothing more than the updates he’d added to Facebook his story could have been quite different. Not only would he have been able to promote his website through the fan page but he would have had tangible online real estate when his page was closed down and retained much of the hours of work that had gone into building his readership. This can happen to anyone at all, including myself and even you, it pays to be prepared with your own self-hosted content.

At the very least you should have your own self hosted blog or basic website. When you take this step you start to build your online real estate and even in the unlikely event that all of your third party websites turn around and close tomorrow you will still have your home project.

Setting up a blog can be as simple or as difficult as you like. You can aim for the leading blog in your industry or you can simply use one as a place to congregate your marketing messages. The main thing you will want to ensure is that you are using your own hosting account along  and you have full power over your content.

Without a doubt WordPress is one of the most powerful solutions today to create your own blog but if you need assistance it may be worth having your blog installed and set up professionally especially if you plan on it becoming your biggest source of clients/income. Whether you decide to follow these important steps or not, just remember, whenever you post any information to a third party website you face the possibility of losing it all without your own self hosted content.