I love collecting examples of strange, wonderful and creative advertising from around the world. Today I came across this interesting installation from Sprite on a beach in Rio de Janeiro, Brazil. As it’s summer and the sun is currently shining through my window I figured I’d get in the summer spirit by sharing this on my blog and heading outside for a few hours. Enjoy!
It turns out the campaign was by none other Ogilvy Brasil was entered into this years Cannes Lions. More information on the context is available here.
P.S. I may have missed out on five rounds of London 2012 Olympics tickets but with beaches like this I will NOT miss out on the next games!