January 2009

Unless you’ve been living under a rock you will probably be aware that today, Barack Obama, was sworn in as the 44th president of America and it’s very first African-American president. The ceremony was watched by millions world wide and will go down in History.

Following the growing trend of politics moving online this was also the first inauguration that joined together the power of online news with social media. Not only did CNN broadcast the entire event via live streaming on their website but parts of Facebook were temporarily embedded into the websites media player so that viewers could update their status to share their thoughts with the world in real time as they watched the broadcast.

Facebook and CNN working together

Facebook and CNN working together

In the time that I spent watching status updates were coming in thick and fast so it appears that this has been successful for them both. As we move forward into new digital territory I’m sure we shall see more and more of these sorts of collaborations happening.

Update:

Recent reports, shown on web blog Mashable, state that there were 600,000 status updates through the CNN.com Facebook Feed with translates roughly to 4,000 status updates per minute.

Did you use the feed? What are your opinions on this type of broadcast? Feel free to leave your commenst on this post or send me a message; @DanielMcClure on Twitter.

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